Management: A&R, artist development, business management, booking/tours, appearances, merchandise, website, social networks, career advice and daily activity. Review royalty statements to ensure accuracy. Responsible for project budgets, travel to setup recordings with producers, collaborations, videos, photo shoots, radio interviews, promotions and press.
Marketing & promotions: Imaging, photo shoots, bios, press releases, publicity, radio promotions - Mix-shows, college, urban and crossover, retail promotion, publicity campaigns, digital promotion, promo tools, advertising, website direction. Develop artists’ bios, press releases and EPKs. Organized travel/itineraries for promotions at radio, retail and record pools.
Dealing with many known and unknown artists, we come across this question a lot. A DJ pack or DJ service pack is not familiar to some artists.
Let's get some understanding!!!!
A DJ pack is a collection of tracks for a specific single or release. DJ packs are essential for DJs as it allows DJs to get your track in the mix much more smoothly and seamlessly. New songs usually get tested in mixshows first before they are added on normal radio rotation. So, taking care of DJs is good practice — whether it’s providing us the edits we need or recording custom drops.
Fact: A track is more likely to be played by DJs if there is a DJ intro version available. This is typical DJ protocol.
A DJ pack consists of the following.
- Clean version (radio edit) — Safe to play in front of kids, high school dances, corporate events, weddings, etc.
- Dirty version (club edit) — Explicit version — What you really wanted to say
- Clean version with DJ intro — Contains a 4 bar intro with kick and snare with minimal instrumentation for DJs to mix in and out of their sets.
- Dirty version with DJ intro — Contains a 4 bar intro with kick and snare with minimal instrumentation for DJs to mix in and out of their sets.
- Instrumental — optional but always suggested.
- Acapella — optional but recommended for the more creative DJs to play around with. An example is an on-the-fly mash up with another beat to get your song in the mix for a transition or blend.